Today’s review is for the Original Glazed Doughnut from Krispy Kreme.
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Original Glazed® Doughnut
Look out for the Hot Light™! Our Hot Light signals something really special. When we turn the light on, it means that our delicious Original Glazed doughnuts are available right at that very moment! So when you see the Hot Light on, stop in and get some hot Original Glazed doughnuts.
Here’s a hot one: Krispy Kreme is opening three stores in Maine
Doughnut lovers with fond memories of the company’s glazed treats will soon be able to inhale them by the dozen.
There are lots of things in life that some people just don’t “get.”
The humor of Carrot Top, for example. The fact that you should signal before making a turn. Donald Trump’s hair.
Especially in the land of Dunkin’ Donuts, a New England-based chain that serves average-guy coffee and features the beloved Red Sox in its commercials, it’s hard for people to understand why Krispy Kreme doughnuts promote such a cult-like fervor. Not everyone likes the 190-calorie treats, but those who do don’t mind sharing stories of hunting for the “hot sign” along the highway – the sign at every store that, when it’s lit, signals that hot doughnuts are just coming out of the oven.
These days, Krispy Kreme is a bit of a throwback to an era before doughnuts became “artisanal” and required more than a simple sugar glaze to make customers happy. Today, Maine is full of artisanal doughnut shops – The Holy Donut, Frosty’s and Tony’s, to name a few – but few Mainers have had the chance to try an original glazed Krispy Kreme.
That will soon change, thanks to Cort Mendez, a New Hampshire businessman who is opening three of the stores in Maine and four in New Hampshire under the franchise name NH Glazed LLC. The company announced last week that one of the stores will be in Auburn; construction is expected to be completed this fall. Other towns in the running for a store include Portland, South Portland, Bangor, Augusta, Windham, Brunswick, Biddeford and Kittery.
Sylas Hatch, a broker with NAI, The Dunham Group in Portland, is scouting out locations. He checks out potential spots, evaluating “a lot of different metrics” – like drive times and traffic counts – before turning possibilities over to Mendez for further review. The locations need to be big enough to hold the Krispy Kreme baking equipment, Hatch said.
Hatch tried Krispy Kreme doughnuts in Florida, so he understands what all the fuss is about. And he knows that the doughnut shops could provide an economic boost to some of the communities he scouts. Some towns have actually tried to lobby him, mostly smaller places that need the leg up. Edgecomb, for one, was one of the interested towns that contacted him, according to Hatch, “but it just doesn’t have the pull that we really need. We’re looking at all the big markets. I love it up there. It’s just not quite big enough for us.”
Here’s an idea: We recall a past invader from the north named Tim Hortons retreating back to its home territory in Canada last year. Surely vacant Tim Hortons spots would be a turnkey opportunity for Krispy Kreme, this invader from the South? Not necessarily, Hatch says. Those locations typically have deed restrictions that prohibit future tenants from selling doughnuts. “You’d think they wouldn’t care,” Hatch says, “but that’s pretty common in retail.”
While Hatch is searching for locations, Mendez has been training at Krispy Kreme franchises in Orlando and Las Vegas, doing everything from making doughnuts to learning how to repair and maintain the equipment. He was careful not to arrive hungry.
“Going into the doughnut shop every day and watching the doughnuts coming fresh off the belt required a tremendous amount of self-discipline to not overindulge,” Mendez wrote in an email from an overseas trip last week.
The doughnuts are made from a flour mix that comes from the Krispy Kreme headquarters in Winston-Salem, North Carolina. Other ingredients are added on-site, Mendez said. If the doughnuts haven’t been sold by the time they are 12 hours old, they are either donated or thrown out.
In this review I can be seen wearing a white Donald Trump dress shirt with Mother of Pearl Montblanc cuff links, a tan/black/gold Geometric Art-Deco pattern silk tie from Linea Uomo, two Cross pens and a brown Micro-Herringbone 6×1 double breasted suit from Haggar Imperial (1996).
Review conducted by TheReportOfTheWeek.
September 23rd, 2016.